Model Driven Business-Market Alignment  
A Management Consulting Service

The next wave of profound business innovation is underway. Business Week has “The Innovation Economy” as its cover story while Fortune Magazine promises to bring the reader “Inside the New China”. And China has more Internet users than Germany, the United Kingdom and France combined!

More importantly, the rate of innovation is occurring at an unprecedented rate. This rate of innovation is widening the misalignment between business and IT. This rate of innovation is demanding real-time systems and real-time business analytics. And this rate of innovation is responsible for the strong resurgence of interest in Enterprise Architecture.

Apple Incs IPod encompasses virtually every aspect of this new wave of business innovation, it can be called a metaphor for this new wave of business innovation.

Apple IPod as Metaphor for Business Innovation

The Apple IPod as a metaphor for change and the new business environment dynamic , the next wave of business transformation is clearly underway and the Apple's iPod, iTunes and related products represent almost all of the core dynamics: from product morphing to globalization, from rapid growth to branding, from 'bling' to 'boom box.

Perhaps the most profound transformation for Apple is its own industry morphing. What business is Apple Computers really in? The computer business? The music business? The publishing business?

What does this mean for its competitors. As of today, January 10, 2007, Apple has announced the I-Phone…, now taking on such brands as Nokia, Siemens, Sony Ericcson, Blackberry amongst others.

Companies that do not ‘get’ the new business dynamic and environment may well find their business models obsoleted by more nimble and faster moving companies that ‘get’ this dynamic and environment, within the space of a few short years.  Already the Web is positioning for the its next ‘S’ curve jump, from Web 1.0, Web 2.0, to Web 3.0 – the Semantic Web…

Model Driven Business-Market Alignment (or MDBMA) is an approach that is designed for this new business dynamic and environment, to allow companies to model their business environment, macroeconomic and microeconomic influencers, their business strategies and to align their operational execution capabilities to their business strategies and to keep this in tune with the changing business environment, allowing the business to become more agile and responsive.

It utilizes the next two MCS Services - Model Driven Strategic Business Planning and Model Driven Business Transformation.

Our consultants possess business and technology backgrounds and demonstrated expertise in model driven business environment alignment . We understand the strong interdependence between business dynamics, business strategy, operational execution, enabling ICT, capabilities, people, and processes.

We use a range of approaches, modeling tools and techniques as are appropriate to each client ranging from technology start ups to large multinational and governmental size organizations.


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